Are you waiting for a marketing version of inspector gadget?

Are you waiting for a marketing version of inspector gadget?

Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.

Why video content is king

Why video content is king

Moving with the times – converting your text blogs to video – means that you’re still benefitting from the above, but you’re delivering content in the most popular format for your customers.

Is New Zealand's tech sector stacking up?

Is New Zealand's tech sector stacking up?

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

New Zealand tech companies - time to burn your brochures!

New Zealand tech companies - time to burn your brochures!

If you are not participating in the digital part of a buyer's journey you are increasingly invisible. This is especially true for firms selling hi-tech products and services. These workshops will help you be more visible online, and employ digital tactics to attract, nurture and convert sales leads.

How to be a tech selling legend on LinkedIn

How to be a tech selling legend on LinkedIn

LinkedIn is a powerful tool to connect with prospects, and eventually close them into customers (65% of B2B companies have acquired a customer through LinkedIn!). With so much potential, here’s my top 5 tips (from a marketing consultant’s perspective) on how to become a LinkedIn tech sales legend.

Achieving sales and marketing alignment with an SLA

Achieving sales and marketing alignment with an SLA

Sales and marketing alignment is something that, while difficult, provides companies with many benefits if it works well. It’s quite a common thing for businesses to not have sales and marketing on the same page. We look at bringing the teams together through a service level agreement (SLA).

TechCity NZ HubSpot User Group meet up July 2018 - Auckland

TechCity NZ HubSpot User Group meet up July 2018 - Auckland

TechCity NZ HUG is a HubSpot User Group for New Zealand hi-tech companies. Through a mix of online and in-person gatherings, we share best practice and case studies on implementing the HubSpot Growth Stack.

Rebooting Sales and Marketing

Rebooting Sales and Marketing

To scale our New Zealand tech businesses more effectively we need to enable more sales operatives, working within a systematic approach to generating, nurturing and converting sales opportunities. Here's three things you can do to reboot your sales and marketing.

That long, slow sales lunch is finally dead

That long, slow sales lunch is finally dead

In this digital age, is this tech sales role now redundant? Is the great tradition of the long, slow sales lunch finally obsolete? Can computers replace the human touch, and give buyers better, more tailored information whenever they want it?

The feasibility of your business idea

The feasibility of your business idea

There’s nothing like blue sky thinking. It’s where every tech business starts – with that light bulb moment, and the spark of invention. But what’s not to say that your idea is less blue sky, and more ‘pie in the sky’? What you need to know is: will it turn a profit?

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