This blog post is dedicated to all the times a client has looked at me worriedly after receiving a social media schedule and questioning, “Won’t it put people off if we’re posting more than once a week?”


No, it won’t.

In fact, the likelihood that your little post will even be seen in the sea of ‘top 5 things you should be doing as a company’, office stock images and profile photo updates pouring into your prospects’ LinkedIn feeds is very low.

Software/hi-tech companies are ON AVERAGE publishing 10 posts to social media a week (HubSpot, 2015).

Effectively utilising online marketing is becoming harder now that everyone else has cottoned on to the fact that if you don’t have a website, you don’t exist. They know making interesting content is a great way to lure people said website. They understand social media sites are awesome platforms to promote that content to get that person to their website to LOOK AT THIS THING I’M SELLING.

Having those three things up to an exceptional standard will significantly increase the opportunity for your website traffic to sky rocket and people’s interaction with your brand and message to be more meaningful.

You just have to cut through the clutter first.

When I first release my trusty canine pal Eva into a forest full of new smells, she is overwhelmed by all the delightful sensory information assaulting her nostrils. But within seconds, her nose latches onto a specific track that stands out from the rest. She relentlessly sets out to investigate, ignoring my pleas of “Eva, COME!”. If it’s especially marvellously interesting she won’t even look up when a rabbit bounds merrily across her path.

So guys, if you want your LinkedIn or Twitter post to be seen by your prospects, BE SMELLY.

Be so smelly and interesting that they just can’t resist following your digital trail all the way back to your website.


1. Use headlines that solve a problem relevant to your target market

Bad example: “New Concentrate eBook”

Good example: “3 strategies to sell more NZ tech products in less time”

2. Link your post to helpful content (e.g. blog post) that is hosted on your website

3. Use professional, attractive images

Eg for promoting a new whitepaper on ‘How to get a head start when launching a new

technology product’

Bad example:

Good example:


4. Keep descriptions short, but intriguing (with no spelling/grammar mistakes)

Bad example:

If you have some free time some time today please look at our Concentrate bolg because it’s really interesting and has information about technology and marketing and you might even learn something.

Good example:

Are you struggling to know where to start when it comes to promoting your tech product online? Check out our guide to online marketing fundamentals.

5. Post into relevant LinkedIn groups to reach more people


Want to learn more strategies to effectively market your tech product? Download our eBook.


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