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Research Project

Research project: driving commercialisation

When the University of Otago wanted to commercialise a medical diagnostic device, Concentrate undertook extensive global research into target sectors, including detailed market analysis and numerous in-market validation interviews with potential end-customer, partners and funders. The product was successfully spun-out into biotech company Ubiquitome who sell the product globally.

Content development: showing HR managers the money

Content development: showing HR managers the money

HR SAAS company Pivot Software drive sales growth with content marketing. Concentrate has worked with experts in their business to write, design and promote high quality thought leadership content. Pivot’s “Show me the money” eBook on remuneration strategies for large enterprises has generated 100s of quality leads, and continues to deliver Pivot a dozen new sales enquiries a month, almost two years after publication.

Lead generation campaigns: delivering traffic and leads

Lead generation campaigns: delivering traffic and leads

Concentrate repackaged existing content for electronics exporter AuCom, and launched online lead generation activity (inbound marketing, email marketing, paid search, SEO and social media) to support their sales activity in over 40 markets. Average monthly website traffic has doubled and leads generated online increased by 300%.

Value proposition: a fresh perspective for global giant

Value proposition: a fresh perspective for global giant

Fortune 500 company McKesson Corporation needed to reposition its healthcare software solutions in the Australian and New Zealand markets. It engaged Concentrate to undertake a voice of the customer research project, develop the new positioning and implement a fresh creative platform to engage with the market.

Here are some of the great companies we work with.

Ryman Healthcare logo
Change Healthcare logo
Optimation logo
ADR logo
inde logo
rakon logo
Portainer logo
SPM Assets logo
Critchlow logo
Silver Stripe Logo
Alpha Cert logo
Sentinel logo
Univerus logo
Parallo logo
Aucom
Aportio Technologies logo
Jade
Data Col Logo
On Site
O Enztec Logo
New Zealand Post Group
qualit logo
New Zealand Airways
Iviis Logo
Infotools_Green (004)
Netresult Mobility
Skope
Montage Logo
Delta Strike Laser
Mastip
Uni of Otago Logo
Redseed
Terabyte Logo
Trineo
AMS Simplifying Complexity
Ubiquitome
University Of Canterbury
The Small Business Company
Tekron
School Links Connecting Schools & Families
Cortexo
FINNZ Logo
Hedgebook Logo
ENI logo
estar online logo
Effectus Limited Logo
Energy Link Decision Power Logo
Canterbury Tech Logo
Power Shield Logo
Snapper Logo
Intranel Logo
SYL Logo
Trimble Logo
Next Minute Logo
Action Step logo
Aeroqual
Mariner7 logo
Data Insight
Learning Staircase logo
Mastip logo
Tax Traders logo
vWork logo
Tourplan logo
Tradiepad logo
Boma international logo
TalkVia logo
Insightful Mobility logo
Medix 21 logo
Spidertracks logo
Dacreed logo
Sandfield logo