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    Lorde shows power of scrappy tactics

    Lorde shows power of scrappy tactics

    We mythologise the ‘overnight’ success of Lorde, when her triumph is actually the product of several years of hard work and smart decisions, including her marketing moves.

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    HubSpot launches CMS Hub – a game-changer for tech marketers

    A better way for marketers to develop and maintain lead generation focused B2B websites For any tech company, their business website is one of the central cogs in the lead generation machine...

    Does content marketing help lead generation for B2B tech buyers?

    Since the advent of the internet, consumers have been using it to support their buying decisions. In the beginning, it wasn't the mammoth online retail store it is today, but consumers still used it..

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