Show posts by

or

Search posts for

    Lorde shows power of scrappy tactics

    Lorde shows power of scrappy tactics

    We mythologise the ‘overnight’ success of Lorde, when her triumph is actually the product of several years of hard work and smart decisions, including her marketing moves.

    Page 0 of 1 1 Last »

    We're Social

    Join our growing social communities to learn more about the benefits of
    inbound marketing and the people who make us tick.

    Meet our team

    Blog Latest

    The metrics that matter

    Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies with PowerbyProxi selling to Apple, Publons selling to Clarivate and ImeasureU selling to Oxford Metrics. Last year was also record year for ‘dollars into deals’ with a 26% increase on the previous year’s investment at $86m. They held their 11th Annual NZ Angel..

    An evolving lead generation toolkit

    Finding your way through the increasing complexity of marketing technology Updated: 5th December, 2018 Marketing technology (martech) is now the largest area of investment for lead generation, as reported in the latest Gartner CMO spend survey 2018-2019. Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness of the lead-gen machine.

    View our blog

    About

    Concentrate helps technology companies accelerate their growth by successfully marketing their products.

    Hubspot Certified Partner Hubspot Impact Award  Hubspot_ImpactAwards_2018_CategoryLogos_InboundGrowthStory-01-1NZ Tech Membership

     

    Professional Service Finalist