Biotech breakthrough for Concentrate client

Biotech breakthrough for Concentrate client

Congratulations to the University of Otago, for the launch of the Freedom4, the first commercial version of their world-beating mobile diagnostics device.

Export markets need warming up

Export markets need warming up

Sometimes I think the prize for lonely jobs could go to the average sales person for a Kiwi exporter, especially in sectors like hi-tech.

Three reasons to participate in Market Measures 2014. Part #3: What goes around comes around

Three reasons to participate in Market Measures 2014. Part #3: What goes around comes around

The time you invest in filling out the survey will help ALL Kiwi hi-tech businesses understand the sales and marketing techniques being deployed.

Three reasons to participate in Market Measures 2014. Part #2: Learn what it takes to grow

Three reasons to participate in Market Measures 2014. Part #2: Learn what it takes to grow

Getting involved in Market Measures will help define what technology companies are doing to grow their business, and what areas they are struggling in.

Three reasons to participate in Market Measures 2014. Part #1: Benchmark yourself against your peers

Three reasons to participate in Market Measures 2014. Part #1: Benchmark yourself against your peers

Hundreds of NZ tech exporters have benefited from the results of the previous studies, with the number of participating companies increasing each year.

Dear public service, we are not morons

Dear public service, we are not morons

Getting your story right is a challenge for all marketers, but it seems the public sector can really get this wrong.

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