BLOG

Congratulations to the University of Otago, for the launch of the Freedom4, the first commercial version of their world-beating mobile diagnostics device.

Sometimes I think the prize for lonely jobs could go to the average sales person for a Kiwi exporter, especially in sectors like hi-tech.

The time you invest in filling out the survey will help ALL Kiwi hi-tech businesses understand the sales and marketing techniques being deployed.

Getting involved in Market Measures will help define what technology companies are doing to grow their business, and what areas they are struggling in.

Hundreds of NZ tech exporters have benefited from the results of the previous studies, with the number of participating companies increasing each year.

Getting your story right is a challenge for all marketers, but it seems the public sector can really get this wrong.