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    Team's the trick

    Team's the trick

    The typical Kiwi firm seems to be equipping its "batsmen", the sales force, with excellent equipment but virtually no support crew.

    Auckland, Burn your Brochures

    Auckland, Burn your Brochures

    ‘Burn Your Brochures’ celebrates how New Zealand tech companies are increasing their online lead generation through inbound marketing principles.

    Internet gives NZ's hi-tech heroes a global launchpad

    Internet gives NZ's hi-tech heroes a global launchpad

    Today, online technology can be employed to find, reach and nurture customers in all sorts of geographic and industry markets.

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    The metrics that matter

    Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies with PowerbyProxi selling to Apple, Publons selling to Clarivate and ImeasureU selling to Oxford Metrics. Last year was also record year for ‘dollars into deals’ with a 26% increase on the previous year’s investment at $86m. They held their 11th Annual NZ Angel..

    An evolving lead generation toolkit

    Finding your way through the increasing complexity of marketing technology Updated: 5th December, 2018 Marketing technology (martech) is now the largest area of investment for lead generation, as reported in the latest Gartner CMO spend survey 2018-2019. Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness of the lead-gen machine.

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    Concentrate helps technology companies accelerate their growth by successfully marketing their products.

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