An evolving lead generation toolkit

An evolving lead generation toolkit

An evolving lead-generation toolkit- Navigating the Mar-Tech roadmap. Marketing technology (martech) is now the largest area of investment for lead generation Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness…

A more efficient way of generating new leads

A more efficient way of generating new leads

40% of Kiwi tech companies identify Sales Efficiency as their No.1 obstacle to faster growth* and a third of them use no sales enablement technologies at all. Yet, we have a lead-to-customer conversion rate of 38%. This when the global benchmark for B2B technology sales is close to 10%*.

Is that newsletter subscription really a lead?

Is that newsletter subscription really a lead?

All of Concentrate’s clients using HubSpot keenly observe the quantity and quality of leads coming in through the system. So keenly, that a few have pointed out recently that since HubSpot classifies

Inbound 17 – The Marketer’s Woodstock (minus the drugs)

Inbound 17 – The Marketer’s Woodstock (minus the drugs)

Achan Bedi sums up his first-time experience of HubSpot mega marketing conference, INBOUND in Boston.

Punching above our weight. Yeah right.

Punching above our weight. Yeah right.

Punching above our weight. Yeah right.

Opening a dialogue on Open Source with NZ Inc.

Opening a dialogue on Open Source with NZ Inc.

Opening a dialogue on Open Source with NZ Inc.

Virtual events and real leads

Virtual events and real leads

Virtual events and real leads

Thought leadership is not mind control

Thought leadership is not mind control

Thought leadership is an effective tool that can present your company's expertise and industry knowledge.

Three reasons to participate in Market Measures 2014. Part #3: What goes around comes around

Three reasons to participate in Market Measures 2014. Part #3: What goes around comes around

The time you invest in filling out the survey will help ALL Kiwi hi-tech businesses understand the sales and marketing techniques being deployed.

Is your technology business suffering from FOMO?

Is your technology business suffering from FOMO?

FOMO is a a compulsive concern that one might miss an opportunity for social interaction, novel experience, profitable investment or other satisfying event

Page 1 of 2 1 2 » Last »