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Today I'm going to be talking about the three things for tech companies to look for when selecting a marketing agency to act as your outsourced marketing department.

Having access to all the marketing specialties available is usually reserved for giant corporations with a marketing department of 20+ staff. So, what’s the alternative for small and medium sized tech companies in New Zealand?

HubSpot CRM is a simple, easy to use product that can make a real difference to your sales team. Here are six features that I like most about HubSpot CRM.

Concentrate Director, Greg Williamson, recently sat down with Rob Kischuk from The Marketing Agency Leadership Podcast to discuss “The Courage to Focus” after presenting on the topic in Boston, at the HubSpot Inbound Conference.

The latest announcements from HubSpot's INBOUND conference.

The rise of technology in marketing and sales means we have to put greater emphasis on ensuring our customers are successful.

If you've been thinking about new and innovative ways to grow your business online, then HubSpot's Inbound Marketing & Sales Masterclass event is one you won't want to miss. Auckland, 3 October 2018. Register now.

The tech sector is now NZ’s 3rd largest industry. The ongoing mission of the Market Measures survey is to answer the question, how can it grow bigger, faster? Each year we focus on discovering how sales teams can achieve more, by having a better supply of qualified leads, or by being more efficient.

Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.

Moving with the times – converting your text blogs to video – means that you’re still benefitting from the above, but you’re delivering content in the most popular format for your customers.