It is time for sales and marketing to switch traditional roles. Marketing should be the rugged forwards, doing the hard graft to build awareness and generate leads, while sales take the glory by conve
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Focus on the opportunities you’re exposed to if you enter the 2014 NZ Hi-Tech Awards, rather than winning. Here's 4 reasons why you should enter.
Instead of harassing customers to buy your product, try and help them meet a need that requires them to look for a product like yours.
