
It is time for sales and marketing to switch traditional roles. Marketing should be the rugged forwards, doing the hard graft to build awareness and generate leads, while sales take the glory by conve
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It is time for sales and marketing to switch traditional roles. Marketing should be the rugged forwards, doing the hard graft to build awareness and generate leads, while sales take the glory by conve
Focus on the opportunities you’re exposed to if you enter the 2014 NZ Hi-Tech Awards, rather than winning. Here's 4 reasons why you should enter.
Instead of harassing customers to buy your product, try and help them meet a need that requires them to look for a product like yours.
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inbound marketing and the people who make us tick.
Why is HubSpot the CRM of choice for New Zealand tech companies?
A quarter of Kiwi tech companies use HubSpot as their CRM platform Most Kiwi tech companies (84% according to the Market Measures study) use a CRM to manage their sales activity, with HubSpot the..
The Pros and Cons of Outsourcing B2B Lead Generation
Does your marketing team have what it takes to slam dunk sales leads? Is it time to evaluate your lead gen game plan? Take our Tech Marketing Benchmark Quiz to find out! If you're serious about..
Concentrate helps technology companies accelerate their growth by successfully marketing their products.
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