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    Hunting like a pack [video]

    Hunting like a pack [video]

    Marketing Consultant, Achan Bedi explains why and how businesses should change from a lone wolf mind-set to a pack mind-set when it comes to sales.

    Flag it?

    Flag it?

    On a flight last week from San Francisco to New York on business, I realised how much the world’s perception of New Zealand is changing.

    Canterbury Software Summit 2015

    Canterbury Software Summit 2015

    The annual Software Summit is the pre-eminent industry event of the year for the tech sector. The conference hosts an impressive line up of speakers.

    Why should you treat your website like an employee?

    Why should you treat your website like an employee?

    Just as you wouldn’t employ someone and then leave them to it, a new website is simply a starting platform to build on.

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    The metrics that matter

    Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies with PowerbyProxi selling to Apple, Publons selling to Clarivate and ImeasureU selling to Oxford Metrics. Last year was also record year for ‘dollars into deals’ with a 26% increase on the previous year’s investment at $86m. They held their 11th Annual NZ Angel..

    An evolving lead generation toolkit

    Finding your way through the increasing complexity of marketing technology Updated: 5th December, 2018 Marketing technology (martech) is now the largest area of investment for lead generation, as reported in the latest Gartner CMO spend survey 2018-2019. Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness of the lead-gen machine.

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