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    Hunting like a pack [video]

    Hunting like a pack [video]

    Marketing Consultant, Achan Bedi explains why and how businesses should change from a lone wolf mind-set to a pack mind-set when it comes to sales.

    Flag it?

    Flag it?

    On a flight last week from San Francisco to New York on business, I realised how much the world’s perception of New Zealand is changing.

    Canterbury Software Summit 2015

    Canterbury Software Summit 2015

    The annual Software Summit is the pre-eminent industry event of the year for the tech sector. The conference hosts an impressive line up of speakers.

    Why should you treat your website like an employee?

    Why should you treat your website like an employee?

    Just as you wouldn’t employ someone and then leave them to it, a new website is simply a starting platform to build on.

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    Changing your tech marketing game

     

    How can your tech company generate more leads in 2019?

      The data shows your marketing team is probably not delivering enough Leads are potential customers – that’s the simplest way to describe them. They’re people who’ve shown an interest in what you’re selling, whether it’s via Facebook, email, attending an event etc. And there are any number of ways that leads can be generated, especially in this digital age. Lead ‘poverty’ for tech firms When it comes to sales and marketing, it’s the job of the..

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