HubSpot Aug 2026 updates: Concentrate’s top picks

HubSpot releases updates every month, and this month is worth paying attention to. With UNBOUND, HubSpot's annual conference in Boston happening this month, expect September's releases to be significant.

For now, here are the HubSpot August updates curated by our team for our Australasian clients.

Smart CRM index upgrade

You'll have noticed a bunch of UX and UI changes to HubSpot recently. There is now a new streamlined index rolled out to all customers.  The index, where you manage Contacts, Companies, Deals, Tickets, Tasks, and Custom Objects, is now easier to use, and displays insights in the place you are already working.

For full details and to watch the video, head here.

AEO Recommendations with Estimated Citation Lift

Your content strategy just got smarter.

AEO recommendations now show a projected citation lift percentage for each suggestion. Instead of guessing which optimisations matter most, you can see the estimated impact upfront. Prioritise the changes that actually move the needle for AI search visibility.

*Availability: AEO for Content Hub Pro+. 

"AEO recommendations without impact data leave you guessing. Now you see the projected lift across which changes will actually improve your AI search presence, so you prioritise work that delivers results, not busy work."

Holly Spence

Head of HubSpot Success

Set Maximum Marketing Contact Limits

Your budget just got safer.

Super Admins can now set a hard cap on marketing contacts to prevent unexpected tier upgrades. You know your ceiling. You can hit it intentionally, not by accident.

*Availability: All portals with HubSpot Payments.

"AEO recommendations without impact data leave you guessing. Now you see the projected lift across which changes will actually improve your AI search presence, so you prioritise work that delivers results, not busy work."

Holly Spence

Head of HubSpot Success

Mobile and Add-In Updates for Sales Reps 

Your day just got more focused.

The Action Feed on mobile now surfaces a prioritised, AI-powered view of meetings, tasks, and follow-ups for the day. Each one includes the next step just one tap away. No digging through menus. No guessing what matters.

*Availability: Sales Hub Pro+.

"Sales reps spend half their time on mobile. This gives them a clean, actionable view of their day without the noise. They see what matters, what's urgent, and what they need to do next. That's productivity—especially for reps out in the field who don't have time to navigate a desktop interface. Everything they need for the day is right there on their phone."

Nathan Jessup

Head of Business Development

Whether you're looking to automate more of your sales process, improve your marketing or simply keep your CRM healthier, June delivered plenty of practical improvements.

If you'd like help implementing any of these new features or understanding how they fit into your HubSpot portal, get in touch with the Concentrate team. We'd love to help.