Putting the wind in our tech sector sails

Putting the wind in our tech sector sails

While we celebrate the achievements of our boys on the water, we should also spare a wave and a woohoo for our growing and diverse ‘tech team New Zealand’.

Concentrate’s hi-tech heroes series: RedShield

Concentrate’s hi-tech heroes series: RedShield

In the second instalment of our Hi-tech heroes series, Concentrate talked to Andy Prow, Founder and CEO of RedShield, the company that won both the best product and best service categories at the 2017

Selling the difference

Selling the difference

Tech industry legend (and a former employer of mine) Sir Gil Simpson, always defined innovation as "success through difference". That is, innovating was about taking new and novel approaches to solvin

Selling tech products is a piece of cake with these digital marketing tools

Selling tech products is a piece of cake with these digital marketing tools

9 digital marketing tools recommendations for New Zealand technology companies to sell faster. The best CMS, marketing automation, content promotion & CRM.

GETTING THE MOST OUT OF YOUR HUBSPOT INVESTMENT

GETTING THE MOST OUT OF YOUR HUBSPOT INVESTMENT

Concentrate has been a HubSpot partner for four years now. Here are a few insights from our marketing automation journey so far.

Six key lead gen metrics for Kiwi technology companies

Six key lead gen metrics for Kiwi technology companies

While SaaS companies are the best at tracking their lead generation metrics, every tech company should be measuring the effect of marketing on sales.

Concentrate’s hi-tech heroes series: Pushpay

Concentrate’s hi-tech heroes series: Pushpay

Having the courage to focus on a market sector and use innovative digital tactics to generate sales leads is core to the success of Pushpay, winner of the supreme award at the 2017 New Zealand Hi-Tech

Five questions to ask your marketing team (or agency)

Five questions to ask your marketing team (or agency)

Five questions to ask your marketing team (or agency)

Award winning ideas for improving your marketing

Award winning ideas for improving your marketing

Award winning ideas for improving your marketing

5 ways ‘The Bachelor’ teaches tech companies how to partner

5 ways ‘The Bachelor’ teaches tech companies how to partner

Watching The Bachelor, you’ll not only find insights into interpersonal relationships, but also learn lessons for tech companies who are looking to partner.

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