The feasibility of your business idea

The feasibility of your business idea

There’s nothing like blue sky thinking. It’s where every tech business starts – with that light bulb moment, and the spark of invention. But what’s not to say that your idea is less blue sky, and more ‘pie in the sky’? What you need to know is: will it turn a profit?

A more efficient way of generating new leads

A more efficient way of generating new leads

40% of Kiwi tech companies identify Sales Efficiency as their No.1 obstacle to faster growth* and a third of them use no sales enablement technologies at all. Yet, we have a lead-to-customer conversion rate of 38%. This when the global benchmark for B2B technology sales is close to 10%*.

Pouring some fertiliser on our tech tall poppies

Pouring some fertiliser on our tech tall poppies

The geeks went glamorous last Friday night, as the hi-tech sector gathered to celebrate the industry’s heroes in the 24th annual version of the awards. 800 people enjoyed a stunning array of companies

5 ways to become GDPR compliant

5 ways to become GDPR compliant

What does GDPR mean for Kiwi tech exporters? Working in a B2B environment, based on the other side of the planet, how will it change what we do and the way we capture and store our clients’ data? Lik

Exciting Christchurch Techweek events (especially our one)

Exciting Christchurch Techweek events (especially our one)

There’s over 500 events happening across New Zealand from 19 – 27 May 2018 to celebrate and educate Kiwi tech professionals and enthusiasts. Here’s a couple we recommend attending if you are in Christ

What is Account Based Marketing?

What is Account Based Marketing?

Where you are targeting a relatively small number of prospective customers with a relatively large offer, Account Based Marketing (ABM) is an effective strategy. So what is account based marketing and

Don't let great content go to waste – repurpose it

Don't let great content go to waste – repurpose it

Effective content marketers know how to ‘sweat’ their material for maximum lead generation benefit. If you’ve worked hard to create content that turned out to be engaging, informative, and ultimately

Increase your organic traffic - three levels of SEO for blogging

Increase your organic traffic - three levels of SEO for blogging

Does your website leave a trail of breadcrumbs for potential customers to follow? Or is it hidden amongst a forest of competition on the 12th page of Google search results? Optimising your website for

Why more tech businesses are choosing content marketing over traditional methods

Why more tech businesses are choosing content marketing over traditional methods

Why has content marketing become a more effective and popular choice than traditional marketing methods such as print, radio and television? Because Google's the first place that people look when they

[VIDEO] 3 key ways to improve sales for tech companies in 2018

To grow your business in 2018 sales and marketing need to work together to ensure your sales teams have a better supply of qualified leads and your sales teams are more efficient in their selling. In

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