50% of Kiwi tech companies now use a marketing automation tool, according to the 2017 Market Measures report. And over half of those use HubSpot. To help each other drive inbound marketing success in
For most of us the necessary evil which is the industry trade show looms large in our calendar of marketing activity and even larger in our annual marketing budget. For the typical Kiwi tech company a
A recent study, published by the RAIN Group Center for Sales Research finds that buyers prefer to hear from vendors earlier rather than later in the buying process. An interesting result from this res
Choosing a domain name isn’t always as simple as it sounds. There are a number of things that you must take into account to ensure your website is branded well, achieves good SEO, and you don’t run in
So, where in the world is content most popular? Which countries prefer video, and which are using Facebook the most? Last year, HubSpot conducted a consumer trends survey to find out what's popular an
All of Concentrate’s clients using HubSpot keenly observe the quantity and quality of leads coming in through the system. So keenly, that a few have pointed out recently that since HubSpot classifies
Rocket Lab may now be a US company, but that’s simply a reflection of how successful Beck and his team have been at attracting incredible commercial support for their technologically breath-taking ven
From the 43 articles Concentrate posted in 2017, these were our most read. We were interested to see that last year, three out of five of our most popular posts were dedicated to top New Zealand tech
As the sun sets on 2017, you might be finding your news sites and social media feeds inundated with ‘top’ lists; the top 10 movies of the year, the top 10 Google searches, or the top Twitter trends fo
We are proud to announce that our Marketing Consultant (Design Lead), Patrick Keo, has been voted in as a new Canterbury Tech committee member for 2018. Canterbury Tech (formerly known as Canterbury S
