One of the major constraints on Kiwi tech firms growing bigger, faster is sales efficiency - how they can sell more of their innovations at a lower cost. Often, this is because marketing teams aren’t delivering enough qualified leads to the sales team.
Our hearts go out to the Muslim community devastated by the events of Friday 15 March in our home city of Christchurch.
As Concentrate continues to grow, we're expanding our team. Currently we're looking for someone who's interested in advancing their career in Digital Marketing Automation.
Quality written and visual content not only generates leads, but will help to increase sales.
How can Kiwi tech companies hit their lead generation out of the park? Focus on these four key digital marketing analytics.
When it comes to sales and marketing, it’s the job of the marketing team to generate leads, nurture them, and deliver them as qualified leads to the sales team. According to our 2018 Market Measures survey, this is where some Kiwi tech firms are falling down, in relation to their U.S. counterparts.
Entries are now open for the 2019 NZ Hi-Tech Awards. Here's why we think you should enter.
As Concentrate continues to grow, we're expanding our team. Currently we're looking for someone who's interested in advancing their career in Digital Marketing Automation.
Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies. They held their 11th Annual NZ Angel Summit last month where Owen Scott presented on the metrics that matter.
An evolving lead-generation toolkit- Navigating the Mar-Tech roadmap. Marketing technology (martech) is now the largest area of investment for lead generation Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness…
