Don't let great content go to waste – repurpose it

Don't let great content go to waste – repurpose it

Effective content marketers know how to ‘sweat’ their material for maximum lead generation benefit. If you’ve worked hard to create content that turned out to be engaging, informative, and ultimately

Increase your organic traffic - three levels of SEO for blogging

Increase your organic traffic - three levels of SEO for blogging

Does your website leave a trail of breadcrumbs for potential customers to follow? Or is it hidden amongst a forest of competition on the 12th page of Google search results? Optimising your website for

Why more tech businesses are choosing content marketing over traditional methods

Why more tech businesses are choosing content marketing over traditional methods

Why has content marketing become a more effective and popular choice than traditional marketing methods such as print, radio and television? Because Google's the first place that people look when they

[VIDEO] 3 key ways to improve sales for tech companies in 2018

To grow your business in 2018 sales and marketing need to work together to ensure your sales teams have a better supply of qualified leads and your sales teams are more efficient in their selling. In

Worried you’re wasting money on HubSpot?

Worried you’re wasting money on HubSpot?

A common question we get from business owners with HubSpot is ‘how can I get more out of this investment’? A common question we get from business owners with HubSpot is ‘how can I get more out of this

HubSpot User Group meet up – Christchurch

HubSpot User Group meet up – Christchurch

50% of Kiwi tech companies now use a marketing automation tool, according to the 2017 Market Measures report. And over half of those use HubSpot. To help each other drive inbound marketing success in

6 steps for running your most successful trade show

6 steps for running your most successful trade show

For most of us the necessary evil which is the industry trade show looms large in our calendar of marketing activity and even larger in our annual marketing budget. For the typical Kiwi tech company a

Get your foot in the door early with content marketing

Get your foot in the door early with content marketing

A recent study, published by the RAIN Group Center for Sales Research finds that buyers prefer to hear from vendors earlier rather than later in the buying process. An interesting result from this res

SEO and the importance of an effective domain name

SEO and the importance of an effective domain name

Choosing a domain name isn’t always as simple as it sounds. There are a number of things that you must take into account to ensure your website is branded well, achieves good SEO, and you don’t run in

Around the world, video is king

Around the world, video is king

So, where in the world is content most popular? Which countries prefer video, and which are using Facebook the most? Last year, HubSpot conducted a consumer trends survey to find out what's popular an

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