Sales and marketing alignment is something that, while difficult, provides companies with many benefits if it works well. It’s quite a common thing for businesses to not have sales and marketing on the same page. We look at bringing the teams together through a service level agreement (SLA).
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TechCity NZ HUG is a HubSpot User Group for New Zealand hi-tech companies. Through a mix of online and in-person gatherings, we share best practice and case studies on implementing the HubSpot Growth Stack.
To scale our New Zealand tech businesses more effectively we need to enable more sales operatives, working within a systematic approach to generating, nurturing and converting sales opportunities. Here's three things you can do to reboot your sales and marketing.
In this digital age, is this tech sales role now redundant? Is the great tradition of the long, slow sales lunch finally obsolete? Can computers replace the human touch, and give buyers better, more tailored information whenever they want it?
There’s nothing like blue sky thinking. It’s where every tech business starts – with that light bulb moment, and the spark of invention. But what’s not to say that your idea is less blue sky, and more ‘pie in the sky’? What you need to know is: will it turn a profit?
40% of Kiwi tech companies identify Sales Efficiency as their No.1 obstacle to faster growth* and a third of them use no sales enablement technologies at all. Yet, we have a lead-to-customer conversion rate of 38%. This when the global benchmark for B2B technology sales is close to 10%*.
The geeks went glamorous last Friday night, as the hi-tech sector gathered to celebrate the industry’s heroes in the 24th annual version of the awards. 800 people enjoyed a stunning array of companies
What does GDPR mean for Kiwi tech exporters? Working in a B2B environment, based on the other side of the planet, how will it change what we do and the way we capture and store our clients’ data? Lik
There’s over 500 events happening across New Zealand from 19 – 27 May 2018 to celebrate and educate Kiwi tech professionals and enthusiasts. Here’s a couple we recommend attending if you are in Christ
Where you are targeting a relatively small number of prospective customers with a relatively large offer, Account Based Marketing (ABM) is an effective strategy. So what is account based marketing and