Acquiring new customers more important than marketing

Acquiring new customers more important than marketing

You need to stop spending on marketing, and instead look at how you can invest in acquiring new customers.

From darlings to villains

From darlings to villains

There are several ways the average Kiwi tech exporter could strengthen the way they estimate what they can sell in a financial year.

The death of outbound marketing

The death of outbound marketing

Is this the death of outbound marketing? Should we burn all our brochures?

Customers want help first, selling last

Customers want help first, selling last

Traditional bragging marketing collateral is increasingly a waste of time and effort. Prospective customers want information that helps them evaluate.

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