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Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.

Moving with the times – converting your text blogs to video – means that you’re still benefitting from the above, but you’re delivering content in the most popular format for your customers.

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

If you are not participating in the digital part of a buyer's journey you are increasingly invisible. This is especially true for firms selling hi-tech products and services. These workshops will help you be more visible online, and employ digital tactics to attract, nurture and convert sales leads.