
Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.
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Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.
Moving with the times – converting your text blogs to video – means that you’re still benefitting from the above, but you’re delivering content in the most popular format for your customers.
The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.
If you are not participating in the digital part of a buyer's journey you are increasingly invisible. This is especially true for firms selling hi-tech products and services. These workshops will help you be more visible online, and employ digital tactics to attract, nurture and convert sales leads.
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Why is HubSpot the CRM of choice for New Zealand tech companies?
A quarter of Kiwi tech companies use HubSpot as their CRM platform Most Kiwi tech companies (84% according to the Market Measures study) use a CRM to manage their sales activity, with HubSpot the..
The Pros and Cons of Outsourcing B2B Lead Generation
Does your marketing team have what it takes to slam dunk sales leads? Is it time to evaluate your lead gen game plan? Take our Tech Marketing Benchmark Quiz to find out! If you're serious about..
Concentrate helps technology companies accelerate their growth by successfully marketing their products.
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