Are you waiting for a marketing version of inspector gadget?

Are you waiting for a marketing version of inspector gadget?

Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.

Why video content is king

Why video content is king

Moving with the times – converting your text blogs to video – means that you’re still benefitting from the above, but you’re delivering content in the most popular format for your customers.

Is New Zealand's tech sector stacking up?

Is New Zealand's tech sector stacking up?

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

New Zealand tech companies - time to burn your brochures!

New Zealand tech companies - time to burn your brochures!

If you are not participating in the digital part of a buyer's journey you are increasingly invisible. This is especially true for firms selling hi-tech products and services. These workshops will help you be more visible online, and employ digital tactics to attract, nurture and convert sales leads.

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