Concentrate Ltd directors Owen Scott and Greg Williamson will be presenting "Axe your Advertising" at the annual Canterbury Software Summit at 10:45am on Thursday 2nd October 2014 at the Airforce Museum, Wigram Park, Christchurch.

Masterclass 1: Axe your Advertising

Generating leads online - both high in quantity and quality - is becoming an export marketers' most important objective.  A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

So what goes into a best-of-class lead generation engine?

Find out at a fast-paced, interactive seminar with technology marketing consultants Concentrate. Learn the key ingredients of effective online lead generation, and see some examples of local companies doing it well.

Participants will gain the appropriate skills and confidence to understand:

  • how to make your sales teams more effective.
  • the key trends and best practice in successful online lead generation.
  • the behaviours of high growth companies and how to emulate them.
  • how to create and deliver relevant and interesting content.
  • how to develop a marketing action plan that is practical and agile.
  • how to maximise the value of their marketing spend.

Please click here to register for the masterclass.

After the enormously successful Summits that were held annually at Addington Events Centre for the last 3 years, everyone is getting very excited about the 2014 Canterbury Software Summit and the new venue at the Air Force Museum of New Zealand.  It has also been extended from a half day to a full day event format. Session topics range from staying innovative and agile through fast growth to parallel processing, user experience design, security, and tackling the IT talent shortage. More than 230 delegates have already registered and the Summit is expected to sell out again this year.

Geoff Brash, Chair of the Canterbury Software Cluster, says: “Our ‘Full Throttle’ theme for the event reflects the momentum in Canterbury’s technology sector. ICT strategies have featured prominently in the election campaigns of all parties, plus the Government has made some big commitments to support Christchurch’s new Innovation Precinct. The precinct will house a new postgraduate computer school, local offices for Callaghan Innovation and NZTE, and anchor tenant Vodafone’s new South Island Headquarters and ‘Xone incubator’. Canterbury is a great place for hi-tech – whether you’re just starting up or already going full throttle. I invite everyone to come along to the 2014 Summit and find out why.”

The 2014 Summit speaker line-up is:


  • Alex St John, media platform pioneer, from Microsoft’s DirectX to game publisher WildTangent and social network "Entrepreneurial engineering”
  • Sean Gourley, Oxford Rhodes Scholar, physicist, decathlete, political advisor, and co-founder of San Francisco-based augmented intelligence company Quid (topic TBD)
  • Ralph Mason, co-founder and CTO of Telogis: "Can a growing software company stay agile?"


  • Nicolás Erdödy and Alex St John, Open Parallel: "Square Kilometre Array – The largest IT project in history"
  • Andy Prow, Aura Information Security: "Cyber-Security", myth or reality?"
  • Trevor Leybourne, MYOB: “MYOB’s journey from traditional desktop ERP to the cloud”
  • Nigel Parker, Microsoft NZ: “Folding the future back”
  • Kris Nygren, PwC and former head of Optimal Experience: "The rise of user experience design in NZ"
  • Tim Bell, University of Canterbury and Michael Trengrove, Code Club Aotearoa: “New Zealand’s grass roots approach to solving the IT talent shortage”
  • Doug Willems, Delta Strike: "Scary and exciting... Building a technology business from scratch”
  • Rob Lindores, Trimble: "Trimble Connected Farm - The next revolution in agriculture"
  • Leon Guzenda, Objectivity: "So you have tens of petabytes - now what? How can we make Big Data more accessible to a broader class of users"

Two Masterclass sessions will also be on offer in a parallel stream:

  • Owen Scott & Greg Williamson of Concentrate Ltd: “Axe your advertising”
  • Mark Wilson of Planit: "Mobile & app projects: considerations and practices to ensure successful delivery"

The Canterbury Software Summit 2014 is made possible through the generous contributions of sponsors: IBM, SLI Systems, Assurity, Trimble, Microsoft, Orion Health, Jade, QualIT, PayGlobal, Sourced, Software Education, CDC, Adscale, Wellnomics, Concentrate, PlanIT, NZTE, and Callaghan Innovation.

The event is on Thursday 2nd October and opens at 8:30am, with the main conference programme running from 9:15am to 5:30pm, followed by networking from 5:30pm to 7:30pm.


Registration is free for Canterbury Software Cluster members and $97.50 plus GST for non-members; tickets are limited. Refreshments and WiFi will be available.

To register visit

Masterclass session registration is available at

The Twitter hashtag for the Summit is #CSSummit.

About the Canterbury Software Cluster

The Canterbury Software Cluster (Canterbury Software Inc.) is Canterbury’s leading professional association dedicated to advancing software innovation, commercialisation and export. It aims to develop globally successful technology companies through collaboration and education for businesses small and large. The non- profit organisation is run by a voluntary committee and has over 200 members. For more information, or to join the Cluster, go to 


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