50% of Kiwi tech companies now use a marketing automation tool, according to the 2017 Market Measures report. And over half of those use HubSpot.
To help each other drive inbound marketing success in this growing community, a new New Zealand HubSpot User Group especially for hi-tech companies has been established - TechCity HUG. Through a mix of online and in-person gatherings, we share best practice and case studies on implementing the HubSpot Growth Stack.
March 2018 TechCity HUG meet up
HubSpot as a catalyst for sales and marketing alignment
We’ve found HubSpot offers a powerful opportunity to bring management, sales people and marketing together by having a shared picture of what is going on with sales and marketing in their business.
Achan Bedi, Head of Inbound Marketing at Concentrate, will present and facilitate discussion. A former marketing manager with IBM and CCH Wolters Kluwer, Achan is one of New Zealand’s most experienced HubSpot practitioners. He has helped 30+ Kiwi tech businesses make their lead generation efforts more efficient and get the most out of their HubSpot investment.
At this event he'll be discussing:
Using HubSpot as a single source of truth for sales and marketing
How to establish shared definitions of Funnel Stages