Lowering cost of sale a key to fuelling more Kiwi tech growth

Lowering cost of sale a key to fuelling more Kiwi tech growth

One of the major constraints on Kiwi tech firms growing bigger, faster is sales efficiency - how they can sell more of their innovations at a lower cost. Often, this is because marketing teams aren’t delivering enough qualified leads to the sales team.

Kia kaha to Christchurch's Muslim community

Kia kaha to Christchurch's Muslim community

Our hearts go out to the Muslim community devastated by the events of Friday 15 March in our home city of Christchurch.

We're looking for a Digital Marketing Specialist

We're looking for a Digital Marketing Specialist

As Concentrate continues to grow, we're expanding our team. Currently we're looking for someone who's interested in advancing their career in Digital Marketing Automation.

Content marketing for tech businesses: a key driver for making selling more efficient

Content marketing for tech businesses: a key driver for making selling more efficient

Quality written and visual content not only generates leads, but will help to increase sales.

Changing your tech marketing game

Changing your tech marketing game

How can Kiwi tech companies hit their lead generation out of the park? Focus on these four key digital marketing analytics.

How can your tech company generate more leads in 2019?

How can your tech company generate more leads in 2019?

When it comes to sales and marketing, it’s the job of the marketing team to generate leads, nurture them, and deliver them as qualified leads to the sales team. According to our 2018 Market Measures survey, this is where some Kiwi tech firms are falling down, in relation to their U.S. counterparts.

7 reasons to enter the 2019 NZ Hi-Tech Awards

7 reasons to enter the 2019 NZ Hi-Tech Awards

Entries are now open for the 2019 NZ Hi-Tech Awards. Here's why we think you should enter.

Concentrate is on the hunt for a new Digital Marketing Automation Coordinator

Concentrate is on the hunt for a new Digital Marketing Automation Coordinator

As Concentrate continues to grow, we're expanding our team. Currently we're looking for someone who's interested in advancing their career in Digital Marketing Automation.

The metrics that matter

The metrics that matter

Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies. They held their 11th Annual NZ Angel Summit last month where Owen Scott presented on the metrics that matter.

An evolving lead generation toolkit

An evolving lead generation toolkit

An evolving lead-generation toolkit- Navigating the Mar-Tech roadmap. Marketing technology (martech) is now the largest area of investment for lead generation Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness…

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