Concentrate has just launched part two of our 'Burn your brochures' eBook series. "B2B Technology Marketing Execution" follows Part One: Marketing fundamentals for B2B technology marketers which was released late in 2010.
 
In part one we focussed on how technology exporters can radically improve their marketing effectiveness by focussing on their marketing basics - what they are really selling, to who and with what story.
  
In this eBook we build on that to assess how technology exporters can best execute their plans by working with channels and promoting their brand cost-effectively.
  
Both part one and two of the free 'Burn your brochures' eBooks offer practical marketing advice for Kiwi technology companies.
            
Click here to download the complimentary eBook from our resources page.
               
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