Technology number one is visitor intelligence. There are three categories of systems that are useful, and many variations thereof.
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Infographic #1. Sales and marketing spend as a percentage of turnover by Kiwi hi-tech companies, from the 2014 Market Measures survey.
The real concern for the future of New Zealand tech industry is that we aren’t building enough large technology companies.
Kiwi tech exporters are a long way behind their US counterparts in some key areas of marketing and selling their products.