11 May 2026: Christchurch based revenue growth specialist and HubSpot services partner, Concentrate, has today announced that it has been acquired by Ilaria, a digital transformation, automation and AI services organisation based in Australia.
The acquisition will further support Ilaria’s journey to becoming a leading provider of end-to-end digital solutions and will enable Concentrate to offer its advisory-led HubSpot services to an even greater market.
While the acquisition will see Concentrate added to Ilaria, the founders of the business, Greg Williams and Owen Scott will continue to lead the Concentrate Team.
Commenting on the deal, Concentrate founder Owen Scott said:
“We are one of the largest and most experienced implementers of the HubSpot platform in the Asia-Pacific region and we have a strong track record of helping businesses across sectors including technology, manufacturing and financial services throughout Australia, New Zealand and Hong Kong.
“I am confident this agreement with Ilaria will support us in growing to help even more businesses throughout the region as they find new ways to grow using the AI-powered CRM platform, HubSpot.”
Concentrate’s HubSpot practice has grown rapidly over recent years with annual growth of around 20 per cent. The market potential in this area is huge with IDC estimating that the HubSpot services market will be worth over USD $30 billion by 2028.
Jure Brkan, Ceo of Ilaria welcomed the agreement saying:
“We are delighted to partner with Concentrate and to expand further our digital end to end offerings. Concentrate is a fantastic business which has received multiple global HubSpot impact awards for its customer work over recent years.”
About Ilaria
Ilaria is based out of Sydney, Australia. Led by an experienced team of founders focused on delivering world-class digital transformation across sales, service and operations. The firm has grown quickly in Australia and the Philippines, leveraging capabilities in artificial intelligence, intelligent automation, data analytics and digital transformation.
Concentrate helps New Zealand and Australian B2B businesses across multiple industries implement the right tech stack and use it to drive revenue growth. From generating more leads to maximising sales efficiency to improving customer satisfaction, we enable organisations to use the AI-powered customer platform HubSpot CRM to attract, convert and delight more customers.
For further information contact:
Owen Scott - owen@concentrate.co.nz
Jure Brkan - jure.brkan@ilaria.co
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