In our second white paper we discuss how minimising risks for your new export idea is all about increasing your knowledge of the market.

In the 2012 Market Measures survey the average tech company saw themself as relatively weak in developing market entry strategies, while doing this well correlated with high growth.

Top technology companies are confident in their ability to develop effective plans for entering new markets. There is no hit and hope; they have a clear view of the best way to attack a new market, a confidence tightly linked to our first growth insight i.e. the more information you have about your target market the more obvious the strategy becomes.

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