Concentrate - Champion Canterbury Contender

Concentrate - Champion Canterbury Contender

Concentrate are finalists for the third time in the Champion Canterbury Business Awards, Professional Service category.

7 Ideas for being World Class in Marketing your Technology Product

7 Ideas for being World Class in Marketing your Technology Product

How can you build a marketing machine that is efficient, delivers credible content to your potential customers, and is world class? Here’s seven questions to consider when building a world class marke

Concentrate's Hi-Tech Heroes series: Adherium

Concentrate's Hi-Tech Heroes series: Adherium

In the third instalment of our Hi-tech heroes series, Concentrate talked to Garth Sutherland, Founder & Executive Director at Adherium, winners of the Most Innovative Hardware Product category at the

Knowing the price is not enough – understanding the value is paramount

Knowing the price is not enough – understanding the value is paramount

Being able to identify the ROI from your recent marketing activity will determine how you structure and budget for next year’s campaigns.

Concentrate goes platinum

Concentrate goes platinum

“It’s not quite the platinum album, but in our world of marketing technology becoming a Platinum Partner of HubSpot is pretty exciting,” says Concentrate’s managing director Owen Scott.

Putting the wind in our tech sector sails

Putting the wind in our tech sector sails

While we celebrate the achievements of our boys on the water, we should also spare a wave and a woohoo for our growing and diverse ‘tech team New Zealand’.

Concentrate’s hi-tech heroes series: RedShield

Concentrate’s hi-tech heroes series: RedShield

In the second instalment of our Hi-tech heroes series, Concentrate talked to Andy Prow, Founder and CEO of RedShield, the company that won both the best product and best service categories at the 2017

Selling the difference

Selling the difference

Tech industry legend (and a former employer of mine) Sir Gil Simpson, always defined innovation as "success through difference". That is, innovating was about taking new and novel approaches to solvin

Selling tech products is a piece of cake with these digital marketing tools

Selling tech products is a piece of cake with these digital marketing tools

9 digital marketing tools recommendations for New Zealand technology companies to sell faster. The best CMS, marketing automation, content promotion & CRM.

GETTING THE MOST OUT OF YOUR HUBSPOT INVESTMENT

GETTING THE MOST OUT OF YOUR HUBSPOT INVESTMENT

Concentrate has been a HubSpot partner for four years now. Here are a few insights from our marketing automation journey so far.

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