The 2013 Market Measures report shows that a majority of New Zealand tech companies use their own in-house developed software for sales and marketing.
42% use their own Customer Relationship Management (CRM) Systems and 28% Website Content Management Systems (CMS). When it comes down to marketing automation software, only 13 companies utilise this tool.
See the infographic below for the top five sales and marketing software used by Kiwi tech companies. To download the full report, click here.