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    Getting the brand together

    Getting the brand together

    Find a partner with the right fit and in no time you can be singing “we are family” while watching your sales grow.

    Putting the spotlight on your employer brand

    Putting the spotlight on your employer brand

    Putting the spotlight on your employer brand

    Boost success by letting the brand do the selling

    Boost success by letting the brand do the selling

    Attacks on 100% pure slogan miss point of brand's success

    Attacks on 100% pure slogan miss point of brand's success

    Brave, bold brand building boosts Air NZ

    Brave, bold brand building boosts Air NZ

    Cup sponsors want their pound of flesh

    Cup sponsors want their pound of flesh

    NZ firms must win the talent war or lose skills

    NZ firms must win the talent war or lose skills

    Telecom Retail faces big branding test

    Telecom Retail faces big branding test

    Fans own the highlanders' true colours

    Fans own the highlanders' true colours

    Yellow Pages fades to shadow

    Yellow Pages fades to shadow

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    The metrics that matter

    Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies with PowerbyProxi selling to Apple, Publons selling to Clarivate and ImeasureU selling to Oxford Metrics. Last year was also record year for ‘dollars into deals’ with a 26% increase on the previous year’s investment at $86m. They held their 11th Annual NZ Angel..

    An evolving lead generation toolkit

    Finding your way through the increasing complexity of marketing technology Updated: 5th December, 2018 Marketing technology (martech) is now the largest area of investment for lead generation, as reported in the latest Gartner CMO spend survey 2018-2019. Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness of the lead-gen machine.

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