How much should Kiwi tech firms invest in sales and marketing?

How much should Kiwi tech firms invest in sales and marketing?

You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.

Channellife - Nine tips for tech companies to maximise growth

Channellife - Nine tips for tech companies to maximise growth

The 2018 Market Measures survey, a joint initiative of Concentrate and Swaytech, has found that Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.

Market Measures 2018 - insights from the best in tech

Market Measures 2018 - insights from the best in tech

The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.

Three things to look for in an agency partner

Three things to look for in an agency partner

Today I'm going to be talking about the three things for tech companies to look for when selecting a marketing agency to act as your outsourced marketing department.

Pick and mix marketing roles for Kiwi tech growth

Pick and mix marketing roles for Kiwi tech growth

Having access to all the marketing specialties available is usually reserved for giant corporations with a marketing department of 20+ staff. So, what’s the alternative for small and medium sized tech companies in New Zealand?

[PODCAST] Focus and then go, go, go!

[PODCAST] Focus and then go, go, go!

Concentrate Director, Greg Williamson, recently sat down with Rob Kischuk from The Marketing Agency Leadership Podcast to discuss “The Courage to Focus” after presenting on the topic in Boston, at the HubSpot Inbound Conference.

Top 5 new HubSpot features coming out before Christmas

Top 5 new HubSpot features coming out before Christmas

The latest announcements from HubSpot's INBOUND conference.

From funnelling to flywheeling at HubSpot’s global convention

From funnelling to flywheeling at HubSpot’s global convention

The rise of technology in marketing and sales means we have to put greater emphasis on ensuring our customers are successful.

HubSpot's Free Inbound Marketing & Sales Masterclass

HubSpot's Free Inbound Marketing & Sales Masterclass

If you've been thinking about new and innovative ways to grow your business online, then HubSpot's Inbound Marketing & Sales Masterclass event is one you won't want to miss. Auckland, 3 October 2018. Register now.

Is New Zealand's tech sector stacking up?

Is New Zealand's tech sector stacking up?

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

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