For a B2B tech business, a website is the central hub for B2B lead generation. It's how you help prospective customers with their buying process and introduce your solutions, your brand and your team to potential customers.
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In tech businesses too often there's a disconnect between marketing and sales. In this blog, we explore 7 ways to achieve sales and marketing alignment.
Looking to up your lead gen game? We've put together 25 of our favourite lead generation tactics that will help you attract and convert more leads.
Most Kiwi tech companies use a CRM to manage their sales activity, with HubSpot the most common choice. What is a CRM, what are the benefits and why is HubSpot leading the pack for local tech businesses?
We’ve benchmarked what skills are required to execute a typical ongoing lead generation programme for a B2B tech company, based on data gathered from more than 50 New Zealand firms. We've also pulled together a list of PROs and CONs to help you decide if outsourcing is the right option for your…
Many New Zealand B2B tech companies experience long, drawn-out sales cycles. In order to improve sales efficiency and increase sales, B2B tech companies should consider clever sales tools and a revamped recruitment process.