An evolving lead generation toolkit

An evolving lead generation toolkit

An evolving lead-generation toolkit- Navigating the Mar-Tech roadmap. Marketing technology (martech) is now the largest area of investment for lead generation Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness…

How much should Kiwi tech firms invest in sales and marketing?

How much should Kiwi tech firms invest in sales and marketing?

You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.

Channellife - Nine tips for tech companies to maximise growth

Channellife - Nine tips for tech companies to maximise growth

The 2018 Market Measures survey, a joint initiative of Concentrate and Swaytech, has found that Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.

Market Measures 2018 - insights from the best in tech

Market Measures 2018 - insights from the best in tech

The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.

Marketing a key to Pivot Software’s acquisition by listed Australian software company

Marketing a key to Pivot Software’s acquisition by listed Australian software company

Brand awareness and lead generation plays an essential role in the acquisition of ‘tech tall poppy’ Pivot Software by ELMO.

Why your tech business needs sales enablement now

Why your tech business needs sales enablement now

Sales enablement is defined as the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. This makes the sales job easier, more transparent and more successful.

Taking a fresh approach with inbound marketing powered by HubSpot helps WYMA grow internationally

Taking a fresh approach with inbound marketing powered by HubSpot helps WYMA grow internationally

The HubSpot Impact Awards - Inbound Growth category, celebrates agencies’ inbound marketing success by highlighting a client’s rapid growth with inbound marketing practices. Read Concentrate's winning entry on our client Wyma.

Three things to look for in an agency partner

Three things to look for in an agency partner

Today I'm going to be talking about the three things for tech companies to look for when selecting a marketing agency to act as your outsourced marketing department.

Pick and mix marketing roles for Kiwi tech growth

Pick and mix marketing roles for Kiwi tech growth

Having access to all the marketing specialties available is usually reserved for giant corporations with a marketing department of 20+ staff. So, what’s the alternative for small and medium sized tech companies in New Zealand?

HubSpot CRM review: better than your average toasted sandwich maker

HubSpot CRM review: better than your average toasted sandwich maker

HubSpot CRM is a simple, easy to use product that can make a real difference to your sales team. Here are six features that I like most about HubSpot CRM.

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