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Tech is stepping up as a contributor to New Zealand’s economic growth, particularly as Covid-19 has decimated tourism as an export earner, and agriculture continues to battle climate change, protectionism and other obstacles.
David Lindsay joins us to talk about Kiwi tech export growth strategies: both for small and large organisations.
Growing Tech aims to bring together a range of inspiring tech stories, insights and experiences from both ourselves and our industry peers.
Leveraging HubSpot CMS Hub Starter to ensure your website delivers results. Create an even better B2B customer experience through your website.
Kiwi tech salespeople were having fewer quality sales conversations (3.4 per day) than their American equivalents, who on average had more (5.1 per day). What this leads to is reduced sales efficiency - we're always looking at ways to help our clients meet it.
How tech brand Aeroqual resolved communication silos by migrating disparate systems to the HubSpot CRM platform. Aeroqual's marketing and sales dashboards are now transparent and no longer an issue for the tech brand.
For a B2B tech business, a website is the central hub for B2B lead generation. It's how you help prospective customers with their buying process and introduce your solutions, your brand and your team to potential customers.
Endeavour first approached Concentrate seeking help developing their brand awareness and inbound lead generation strategy as they were too reliant on referrals from their network and clients. Find out more in the case study.
In tech businesses too often there's a disconnect between marketing and sales. In this blog, we explore 7 ways to achieve sales and marketing alignment.