PTminder wanted to increase the momentum of its flywheel by improving the process of gathering customer endorsement. Concentrate developed a creative approach using the HubSpot platform to achieve a 90% decrease in publication time and a 93% increase in customer advocacy.
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Lead generation is a combined effort of all the stakeholders in marketing teams. One way of lead generation might perform well, while others are not as successful. Essentially, all techniques of lead generation contribute to perform together. This blog looks at the top ten B2B lead generation tips…
INBOUND is an annual experience uniting curious, question-asking professionals with big-name and break-out industry thinkers, and boundless education sessions.
The Netball World Cup is in New Zealand’s trophy room, the Cricket World Cup would have been but for some cruel twists of fate, and we still have the Basketball World Cup and Rugby World Cup to go. As Kiwis we are awesome at taking on the world on the sporting stage, and increasingly we are…
What’s skills does a tech marketing superstar need to possess?
Concentrate is bringing Australia-based HubSpot expert Harry Bown to be the keynote speaker at this Techweek 2019 festival.
This 60-minute webinar will summarise the key findings from Market Measures, including nine growth hacks uncovered from examining data from benchmarking top Kiwi tech firms against their US counterparts.
Concentrate are excited to be recognised as a Google partner after several years of learning the ropes in the Google Ads suite. Becoming a partner means that Google recognises us as qualified to support clients to utilise the suite of Google Ad tools to enhance their online presence.
Congratulations to our customers eStar and The Cacophony Project for being announced as finalists for the 2019 NZ Hi-Tech Awards.
The biggest problem tech B2B companies face when it comes to their online marketing is getting found. Often or not, their pages get pushed to back of a dusty old bookshelf in the vast online Google library of results. Producing high quality content for an audience goes hand in hand with a…