Why is HubSpot the CRM of choice for New Zealand tech companies?

Why is HubSpot the CRM of choice for New Zealand tech companies?

Most Kiwi tech companies use a CRM to manage their sales activity, with HubSpot the most common choice. What is a CRM, what are the benefits and why is HubSpot leading the pack for local tech businesses?

The Pros and Cons of Outsourcing B2B Lead Generation

The Pros and Cons of Outsourcing B2B Lead Generation

We’ve benchmarked what skills are required to execute a typical ongoing lead generation programme for a B2B tech company, based on data gathered from more than 50 New Zealand firms. We've also pulled together a list of PROs and CONs to help you decide if outsourcing is the right option for your…

How to Build a Content Marketing Strategy for B2B Lead Generation

How to Build a Content Marketing Strategy for B2B Lead Generation

Tech companies need to double-down their focus on digital marketing and content marketing. Engaging your audience and staying ahead of the competition is down to having a solid, smart content strategy in place.

Marketing automation with HubSpot the right tool for global trade tech business to increase paid subscriptions

Marketing automation with HubSpot the right tool for global trade tech business to increase paid subscriptions

Concentrate and Tradify worked together to develop a re-engagement campaign powered by HubSpot’s email workflow automation.

How can you sell more efficiently?

How can you sell more efficiently?

There is no shortage of brilliant innovations across the tech sector. The challenge for many of these businesses is how to sell these products and services profitably, and at scale. Becoming as efficient as possible in your selling is key.

Proven Ways to Generate B2B Leads: Real Examples from 3 New Zealand Tech Companies

Proven Ways to Generate B2B Leads: Real Examples from 3 New Zealand Tech Companies

To help you cut through the noise, we've broken down three B2B lead generation campaigns we recently implemented for three of our amazing tech clients SPM Assets, Optimation, and PTminder.

How can you use LinkedIn to generate leads and support your B2B sales process?

How can you use LinkedIn to generate leads and support your B2B sales process?

Learn how LinkedIn can be used effectively as a sales tool and how it works for B2B lead generation.

We are hiring a Content Specialist

We are hiring a Content Specialist

Concentrate needs a content specialist to work with our tech sector clients and help them grow. In return, you'll get to work in a fun team environment based out of Christchurch's EPIC hi-tech centre.

Does content marketing help lead generation for B2B tech buyers?

Does content marketing help lead generation for B2B tech buyers?

In the beginning, it wasn't the mammoth online retail store it is today, but consumers still used it to do their due diligence before making purchase decisions.

We're looking for a Senior Marketing Strategist

We're looking for a Senior Marketing Strategist

Concentrate needs a senior marketing strategist to work with our tech sector clients and help them grow. In return you'll get to work in a fun team environment based out of Christchurch's EPIC hi-tech centre.

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