For a B2B tech business, a website is the central hub for B2B lead generation. It's how you help prospective customers with their buying process and introduce your solutions, your brand and your team to potential customers.
Endeavour first approached Concentrate seeking help developing their brand awareness and inbound lead generation strategy as they were too reliant on referrals from their network and clients. Find out more in the case study.
In tech businesses too often there's a disconnect between marketing and sales. In this blog, we explore 7 ways to achieve sales and marketing alignment.
Looking to up your lead gen game? We've put together 25 of our favourite lead generation tactics that will help you attract and convert more leads.
Most Kiwi tech companies use a CRM to manage their sales activity, with HubSpot the most common choice. What is a CRM, what are the benefits and why is HubSpot leading the pack for local tech businesses?
We’ve benchmarked what skills are required to execute a typical ongoing lead generation programme for a B2B tech company, based on data gathered from more than 50 New Zealand firms. We've also pulled together a list of PROs and CONs to help you decide if outsourcing is the right option for your…
Tech companies need to double-down their focus on digital marketing and content marketing. Engaging your audience and staying ahead of the competition is down to having a solid, smart content strategy in place.
Concentrate and Tradify worked together to develop a re-engagement campaign powered by HubSpot’s email workflow automation.
There is no shortage of brilliant innovations across the tech sector. The challenge for many of these businesses is how to sell these products and services profitably, and at scale. Becoming as efficient as possible in your selling is key.
To help you cut through the noise, we've broken down three B2B lead generation campaigns we recently implemented for three of our amazing tech clients SPM Assets, Optimation, and PTminder.
