PUSHING FOCUS

PUSHING FOCUS

PUSHING FOCUS

Hunting like a pack [video]

Hunting like a pack [video]

Marketing Consultant, Achan Bedi explains why and how businesses should change from a lone wolf mind-set to a pack mind-set when it comes to sales.

Overcoming Dr No

Overcoming Dr No

Make marketing less of an expense by creating greater efficiency in the marketing tasks.

Hunting like a pack

Hunting like a pack

To help New Zealand tech companies understand the value of using online lead generation in their sales strategy, we wrote the eBook 'Hunting Like a Pack'.

Tell someone who cares

Tell someone who cares

Successful marketing involves telling your story to someone who cares, someone who has a real need you can meet.

Dear public service, we are not morons

Dear public service, we are not morons

Getting your story right is a challenge for all marketers, but it seems the public sector can really get this wrong.

Break out the bikinis

Break out the bikinis

Accept that your product is probably good enough, break out the bikinis and focus more on what else you need to attract and delight customers.

A Slack guide to tech marketing

A Slack guide to tech marketing

Have a think about what benefits your customers are getting from using your product or service. Because at the end of the day, people will buy your product not for what it is, but for what it does for

Drilling for good stories

Drilling for good stories

Market focus key factor in getting ahead

The Press, August 2013 Growing up in rural New Zealand I had a friend disposed equally to scientific experimentation and torture of innocent beings. This fellow enjoyed trapping a spider in

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