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PUSHING FOCUS

Marketing Consultant, Achan Bedi explains why and how businesses should change from a lone wolf mind-set to a pack mind-set when it comes to sales.

Make marketing less of an expense by creating greater efficiency in the marketing tasks.

To help New Zealand tech companies understand the value of using online lead generation in their sales strategy, we wrote the eBook 'Hunting Like a Pack'.

Successful marketing involves telling your story to someone who cares, someone who has a real need you can meet.

Getting your story right is a challenge for all marketers, but it seems the public sector can really get this wrong.

Accept that your product is probably good enough, break out the bikinis and focus more on what else you need to attract and delight customers.

Have a think about what benefits your customers are getting from using your product or service. Because at the end of the day, people will buy your product not for what it is, but for what it does for

Drilling for good stories

The Press, August 2013 Growing up in rural New Zealand I had a friend disposed equally to scientific experimentation and torture of innocent beings. This fellow enjoyed trapping a spider in