Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies. They held their 11th Annual NZ Angel Summit last month where Owen Scott presented on the metrics that matter.
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A common question we get from business owners with HubSpot is ‘how can I get more out of this investment’? A common question we get from business owners with HubSpot is ‘how can I get more out of this
Concentrate has been a HubSpot partner for four years now. Here are a few insights from our marketing automation journey so far.
For the seventh year in a row, the technology sector has shown itself as a dynamic, fast-growing and export-oriented part of our economy.
The results of the MarketMeasures 2015 survey are out and now you can see how tech firms in New Zealand are doing when it comes to tech sales and marketing.
Marketing spend is better determined by your appetite for growth, the market targeted and ongoing measurement of marketing activity.
There are several ways the average Kiwi tech exporter could strengthen the way they estimate what they can sell in a financial year.
Infographic #1. Sales and marketing spend as a percentage of turnover by Kiwi hi-tech companies, from the 2014 Market Measures survey.
Infographic: How much are Kiwi tech companies spending on sales and marketing?
Investor’s move likely to be copied