The metrics that matter

The metrics that matter

Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies. They held their 11th Annual NZ Angel Summit last month where Owen Scott presented on the metrics that matter.

Worried you’re wasting money on HubSpot?

Worried you’re wasting money on HubSpot?

A common question we get from business owners with HubSpot is ‘how can I get more out of this investment’? A common question we get from business owners with HubSpot is ‘how can I get more out of this

GETTING THE MOST OUT OF YOUR HUBSPOT INVESTMENT

GETTING THE MOST OUT OF YOUR HUBSPOT INVESTMENT

Concentrate has been a HubSpot partner for four years now. Here are a few insights from our marketing automation journey so far.

Kiwi tech companies continuing to grow and invest

Kiwi tech companies continuing to grow and invest

For the seventh year in a row, the technology sector has shown itself as a dynamic, fast-growing and export-oriented part of our economy.

Tech Companies: How much should you invest in Sales and Marketing?

Tech Companies: How much should you invest in Sales and Marketing?

The results of the MarketMeasures 2015 survey are out and now you can see how tech firms in New Zealand are doing when it comes to tech sales and marketing.

A guide for your marketing investment

A guide for your marketing investment

Marketing spend is better determined by your appetite for growth, the market targeted and ongoing measurement of marketing activity.

From darlings to villains

From darlings to villains

There are several ways the average Kiwi tech exporter could strengthen the way they estimate what they can sell in a financial year.

Market Measures 2014 infographic #1: Tech companies: how much should you invest in sales and marketing?

Market Measures 2014 infographic #1: Tech companies: how much should you invest in sales and marketing?

Infographic #1. Sales and marketing spend as a percentage of turnover by Kiwi hi-tech companies, from the 2014 Market Measures survey.

Infographic: How much are Kiwi tech companies spending on sales and marketing?

Infographic: How much are Kiwi tech companies spending on sales and marketing?

Infographic: How much are Kiwi tech companies spending on sales and marketing?

Investor’s move likely to be copied

Investor’s move likely to be copied

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