How much should Kiwi tech firms invest in sales and marketing?

How much should Kiwi tech firms invest in sales and marketing?

You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.

Channellife - Nine tips for tech companies to maximise growth

Channellife - Nine tips for tech companies to maximise growth

The 2018 Market Measures survey, a joint initiative of Concentrate and Swaytech, has found that Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.

Market Measures 2018 - insights from the best in tech

Market Measures 2018 - insights from the best in tech

The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.

Marketing a key to Pivot Software’s acquisition by listed Australian software company

Marketing a key to Pivot Software’s acquisition by listed Australian software company

Brand awareness and lead generation plays an essential role in the acquisition of ‘tech tall poppy’ Pivot Software by ELMO.

[PODCAST] Focus and then go, go, go!

[PODCAST] Focus and then go, go, go!

Concentrate Director, Greg Williamson, recently sat down with Rob Kischuk from The Marketing Agency Leadership Podcast to discuss “The Courage to Focus” after presenting on the topic in Boston, at the HubSpot Inbound Conference.

Top 5 new HubSpot features coming out before Christmas

Top 5 new HubSpot features coming out before Christmas

The latest announcements from HubSpot's INBOUND conference.

From funnelling to flywheeling at HubSpot’s global convention

From funnelling to flywheeling at HubSpot’s global convention

The rise of technology in marketing and sales means we have to put greater emphasis on ensuring our customers are successful.

HubSpot's Free Inbound Marketing & Sales Masterclass

HubSpot's Free Inbound Marketing & Sales Masterclass

If you've been thinking about new and innovative ways to grow your business online, then HubSpot's Inbound Marketing & Sales Masterclass event is one you won't want to miss. Auckland, 3 October 2018. Register now.

TechCity NZ HubSpot User Group meet up July 2018 - Auckland

TechCity NZ HubSpot User Group meet up July 2018 - Auckland

TechCity NZ HUG is a HubSpot User Group for New Zealand hi-tech companies. Through a mix of online and in-person gatherings, we share best practice and case studies on implementing the HubSpot Growth Stack.

Five questions to ask your marketing team (or agency)

Five questions to ask your marketing team (or agency)

Five questions to ask your marketing team (or agency)

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