How to be a tech selling legend on LinkedIn

How to be a tech selling legend on LinkedIn

LinkedIn is a powerful tool to connect with prospects, and eventually close them into customers (65% of B2B companies have acquired a customer through LinkedIn!). With so much potential, here’s my top 5 tips (from a marketing consultant’s perspective) on how to become a LinkedIn tech sales legend.

Achieving sales and marketing alignment with an SLA

Achieving sales and marketing alignment with an SLA

Sales and marketing alignment is something that, while difficult, provides companies with many benefits if it works well. It’s quite a common thing for businesses to not have sales and marketing on the same page. We look at bringing the teams together through a service level agreement (SLA).

Smarketing, the ultimate coalition

Smarketing, the ultimate coalition

Companies where the sales and marketing teams regularly meet, agree goals for completion within specific timeframes and, once agreed sign up to deliverables on each side of the relationship will not f

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