Does content marketing help lead generation for B2B tech buyers?

Does content marketing help lead generation for B2B tech buyers?

In the beginning, it wasn't the mammoth online retail store it is today, but consumers still used it to do their due diligence before making purchase decisions.

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

Owen Scott and Greg Williamson look at how Kiwi tech businesses could build a more systematic approach to selling as they respond to Covid-19.

[VIDEO] Seven key outbound and inbound metrics to measure

[VIDEO] Seven key outbound and inbound metrics to measure

In the final interview of this series, Matt and Owen go through the inbound and outbound marketing metrics that tech companies should be monitoring regularly.

[VIDEO] How to prioritise which sales leads to follow-up

[VIDEO] How to prioritise which sales leads to follow-up

Knowing how to prioritise leads is essential for sales teams, as they could potentially be reaching out to thousands of prospects a day.

How to develop B2B content that works and why this is important right now

How to develop B2B content that works and why this is important right now

The Covid-19 era has seen a rapid shift in the way all organisations work. Only essential services have been allowed to continue as usual under the Level 4 lockdown, many have relocated to home offices, and some have had to close.

[VIDEO] Why your tech company should hire a BDR

[VIDEO] Why your tech company should hire a BDR

In this interview, Matt outlines the process that Sales Science uses when they're evaluating prospects, including writing sample emails, and practicing cold calling. Once the BDR is in place, Owen then outlines their key role - generating leads for the sales team.

[VIDEO] Scaling sales – moving away from the founder

[VIDEO] Scaling sales – moving away from the founder

In a series of video interviews, Owen Scott, Concentrate’s Managing Director, talks with Matt Aird, the CEO of Sales Science. Matt and the Sales Science team help B2B companies get more meetings with their ideal prospects, using sophisticated outbound sales programmes that combine the best people,…

My tradeshow was cancelled, how do I generate leads now?

My tradeshow was cancelled, how do I generate leads now?

For many Kiwi tech businesses, the sales and networking opportunities afforded by trade shows in offshore markets are invaluable; it forms their main source of lead generation.

How to implement a lead generation campaign for your tech business

How to implement a lead generation campaign for your tech business

A practical how-to for creating sustained lead generation

You can quit hunting for the sales unicorn

You can quit hunting for the sales unicorn

A unicorn is typically defined as a legendary creature known to possess magical abilities. When applied to the concept of sales, too many of us in the tech industry hunt for sales unicorns that can do it all – from cold calling and crafting marketing emails, through to pitching solutions and…

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