Traditional forms of marketing, which try to ‘interrupt’ a target audience, are less effective than they once were for reaching prospects and converting leads into customers.
Lead generation is a combined effort of all the stakeholders in marketing teams. One way of lead generation might perform well, while others are not as successful. Essentially, all techniques of lead generation contribute to perform together. This blog looks at the top ten B2B lead generation tips…
Four key ways to make your website more lead generation friendly. Find out how you can create a real lead generation website.
Many New Zealand B2B tech companies experience long, drawn-out sales cycles. In order to improve sales efficiency and increase sales, B2B tech companies should consider clever sales tools and a revamped recruitment process.
Concentrate are excited to be recognised as a Google partner after several years of learning the ropes in the Google Ads suite. Becoming a partner means that Google recognises us as qualified to support clients to utilise the suite of Google Ad tools to enhance their online presence.
The biggest problem tech B2B companies face when it comes to their online marketing is getting found. Often or not, their pages get pushed to back of a dusty old bookshelf in the vast online Google library of results. Producing high quality content for an audience goes hand in hand with a…
Three reasons why HubSpot Platinum Partner, Concentrate, love using HubSpot and inbound marketing to help their Kiwi tech company clients grow.
Quality written and visual content not only generates leads, but will help to increase sales.
How can Kiwi tech companies hit their lead generation out of the park? Focus on these four key digital marketing analytics.
When it comes to sales and marketing, it’s the job of the marketing team to generate leads, nurture them, and deliver them as qualified leads to the sales team. According to our 2018 Market Measures survey, this is where some Kiwi tech firms are falling down, in relation to their U.S. counterparts.
