Proven Ways to Generate B2B Leads: Real Examples from 3 New Zealand Tech Companies

Proven Ways to Generate B2B Leads: Real Examples from 3 New Zealand Tech Companies

To help you cut through the noise, we've broken down three B2B lead generation campaigns we recently implemented for three of our amazing tech clients SPM Assets, Optimation, and PTminder.

The importance of buyer personas to lead generation implementation – tell someone who cares

The importance of buyer personas to lead generation implementation – tell someone who cares

A well-built persona will provide insight into the best places to connect with them, particularly online, what kind of information they would like and in what sort of format, and even what changes to your product or product delivery might be required to attract and satisfy them.

Why less is more when it comes to content for B2B lead generation

Why less is more when it comes to content for B2B lead generation

Learn how content marketing supports lead generation. Provide your audience with the information they need to help them explore and clarify their business problems, showing them how to effectively solve their pain points and challenges, and then get them interested in what you're selling.

Does content marketing help lead generation for B2B tech buyers?

Does content marketing help lead generation for B2B tech buyers?

In the beginning, it wasn't the mammoth online retail store it is today, but consumers still used it to do their due diligence before making purchase decisions.

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

Owen Scott and Greg Williamson look at how Kiwi tech businesses could build a more systematic approach to selling as they respond to Covid-19.

[VIDEO] Seven key outbound and inbound metrics to measure

[VIDEO] Seven key outbound and inbound metrics to measure

In the final interview of this series, Matt and Owen go through the inbound and outbound marketing metrics that tech companies should be monitoring regularly.

[VIDEO] How to prioritise which sales leads to follow-up

[VIDEO] How to prioritise which sales leads to follow-up

Knowing how to prioritise leads is essential for sales teams, as they could potentially be reaching out to thousands of prospects a day.

How to develop B2B content that works and why this is important right now

How to develop B2B content that works and why this is important right now

The Covid-19 era has seen a rapid shift in the way all organisations work. Only essential services have been allowed to continue as usual under the Level 4 lockdown, many have relocated to home offices, and some have had to close.

[VIDEO] Why your tech company should hire a BDR

[VIDEO] Why your tech company should hire a BDR

In this interview, Matt outlines the process that Sales Science uses when they're evaluating prospects, including writing sample emails, and practicing cold calling. Once the BDR is in place, Owen then outlines their key role - generating leads for the sales team.

[VIDEO] Scaling sales – moving away from the founder

[VIDEO] Scaling sales – moving away from the founder

In a series of video interviews, Owen Scott, Concentrate’s Managing Director, talks with Matt Aird, the CEO of Sales Science. Matt and the Sales Science team help B2B companies get more meetings with their ideal prospects, using sophisticated outbound sales programmes that combine the best people,…

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