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Concentrate are excited to be recognised as a Google partner after several years of learning the ropes in the Google Ads suite. Becoming a partner means that Google recognises us as qualified to support clients to utilise the suite of Google Ad tools to enhance their online presence.

The biggest problem tech B2B companies face when it comes to their online marketing is getting found. Often or not, their pages get pushed to back of a dusty old bookshelf in the vast online Google library of results. Producing high quality content for an audience goes hand in hand with a…

Three reasons why HubSpot Platinum Partner, Concentrate, love using HubSpot and inbound marketing to help their Kiwi tech company clients grow.

Quality written and visual content not only generates leads, but will help to increase sales.

How can Kiwi tech companies hit their lead generation out of the park? Focus on these four key digital marketing analytics.

When it comes to sales and marketing, it’s the job of the marketing team to generate leads, nurture them, and deliver them as qualified leads to the sales team. According to our 2018 Market Measures survey, this is where some Kiwi tech firms are falling down, in relation to their U.S. counterparts.

An evolving lead-generation toolkit- Navigating the Mar-Tech roadmap. Marketing technology (martech) is now the largest area of investment for lead generation Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness…

You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.

The 2018 Market Measures survey, a joint initiative of Concentrate and Swaytech, has found that Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.

The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.