Is there still a place for offline lead generation tactics in 2020? According to the Market Measures survey, Kiwi tech companies are still investing in offline tactics to generate leads, especially from events.
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Websites aren't set-and-forget. They need to be dynamic and continually updated. They also need to be checked to make sure they're not making any of these common mistakes.
HubSpot are continually innovating, looking for new ways to provide its customers with the best inbound marketing results. And to prove it, we're taking a look at what's new at HubSpot in the last few months.
Traditional forms of marketing, which try to ‘interrupt’ a target audience, are less effective than they once were for reaching prospects and converting leads into customers.
Lead generation is a combined effort of all the stakeholders in marketing teams. One way of lead generation might perform well, while others are not as successful. Essentially, all techniques of lead generation contribute to perform together. This blog looks at the top ten B2B lead generation tips…
Four key ways to make your website more lead generation friendly. Find out how you can create a real lead generation website.
Many New Zealand B2B tech companies experience long, drawn-out sales cycles. In order to improve sales efficiency and increase sales, B2B tech companies should consider clever sales tools and a revamped recruitment process.
Concentrate are excited to be recognised as a Google partner after several years of learning the ropes in the Google Ads suite. Becoming a partner means that Google recognises us as qualified to support clients to utilise the suite of Google Ad tools to enhance their online presence.
The biggest problem tech B2B companies face when it comes to their online marketing is getting found. Often or not, their pages get pushed to back of a dusty old bookshelf in the vast online Google library of results. Producing high quality content for an audience goes hand in hand with a…
Three reasons why HubSpot Platinum Partner, Concentrate, love using HubSpot and inbound marketing to help their Kiwi tech company clients grow.