The importance of buyer personas to lead generation implementation – tell someone who cares

The importance of buyer personas to lead generation implementation – tell someone who cares

A well-built persona will provide insight into the best places to connect with them, particularly online, what kind of information they would like and in what sort of format, and even what changes to your product or product delivery might be required to attract and satisfy them.

Why less is more when it comes to content for B2B lead generation

Why less is more when it comes to content for B2B lead generation

Learn how content marketing supports lead generation. Provide your audience with the information they need to help them explore and clarify their business problems, showing them how to effectively solve their pain points and challenges, and then get them interested in what you're selling.

Four common and easily fixed website mistakes

Four common and easily fixed website mistakes

Websites aren't set-and-forget. They need to be dynamic and continually updated. They also need to be checked to make sure they're not making any of these common mistakes.

A new approach to SEO for Kiwi B2B tech businesses

A new approach to SEO for Kiwi B2B tech businesses

Google is the go-to tool for anyone searching for... well, anything.

Why Kiwi Tech Companies Need to Boost their Sales Team

Why Kiwi Tech Companies Need to Boost their Sales Team

Many New Zealand B2B tech companies experience long, drawn-out sales cycles. In order to improve sales efficiency and increase sales, B2B tech companies should consider clever sales tools and a revamped recruitment process.

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