For a B2B tech business, a website is the central hub for B2B lead generation. It's how you help prospective customers with their buying process and introduce your solutions, your brand and your team to potential customers.
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In tech businesses too often there's a disconnect between marketing and sales. In this blog, we explore 7 ways to achieve sales and marketing alignment.
A well-built persona will provide insight into the best places to connect with them, particularly online, what kind of information they would like and in what sort of format, and even what changes to your product or product delivery might be required to attract and satisfy them.
Learn how content marketing supports lead generation. Provide your audience with the information they need to help them explore and clarify their business problems, showing them how to effectively solve their pain points and challenges, and then get them interested in what you're selling.
Websites aren't set-and-forget. They need to be dynamic and continually updated. They also need to be checked to make sure they're not making any of these common mistakes.
Google is the go-to tool for anyone searching for... well, anything.
Many New Zealand B2B tech companies experience long, drawn-out sales cycles. In order to improve sales efficiency and increase sales, B2B tech companies should consider clever sales tools and a revamped recruitment process.