Most Kiwi tech companies use a CRM to manage their sales activity, with HubSpot the most common choice. What is a CRM, what are the benefits and why is HubSpot leading the pack for local tech businesses?
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We’ve benchmarked what skills are required to execute a typical ongoing lead generation programme for a B2B tech company, based on data gathered from more than 50 New Zealand firms. We've also pulled together a list of PROs and CONs to help you decide if outsourcing is the right option for your…
Tech companies need to double-down their focus on digital marketing and content marketing. Engaging your audience and staying ahead of the competition is down to having a solid, smart content strategy in place.
Learn how LinkedIn can be used effectively as a sales tool and how it works for B2B lead generation.
Concentrate needs a content specialist to work with our tech sector clients and help them grow. In return, you'll get to work in a fun team environment based out of Christchurch's EPIC hi-tech centre.
Recognising the difficulties business websites face with a traditional CMS, HubSpot recently launched their own, designed to target these pain points and help marketers take control of the business's website, with a focus on lead generation.
In the beginning, it wasn't the mammoth online retail store it is today, but consumers still used it to do their due diligence before making purchase decisions.
Concentrate needs a senior marketing strategist to work with our tech sector clients and help them grow. In return you'll get to work in a fun team environment based out of Christchurch's EPIC hi-tech centre.
Owen Scott and Greg Williamson look at how Kiwi tech businesses could build a more systematic approach to selling as they respond to Covid-19.
When it comes to revenue growth, the role of the sales leader in any business is a big one. They're a central cog in determining business success, and as businesses worldwide are coping with the pandemic, the importance of the sales leader becomes even more critical.