How much should Kiwi tech firms invest in sales and marketing?

How much should Kiwi tech firms invest in sales and marketing?

You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.

Channellife - Nine tips for tech companies to maximise growth

Channellife - Nine tips for tech companies to maximise growth

The 2018 Market Measures survey, a joint initiative of Concentrate and Swaytech, has found that Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.

Market Measures 2018 - insights from the best in tech

Market Measures 2018 - insights from the best in tech

The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.

Is New Zealand's tech sector stacking up?

Is New Zealand's tech sector stacking up?

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

Rebooting Sales and Marketing

Rebooting Sales and Marketing

To scale our New Zealand tech businesses more effectively we need to enable more sales operatives, working within a systematic approach to generating, nurturing and converting sales opportunities. Here's three things you can do to reboot your sales and marketing.

Top 10 NZ tech sector sales & marketing stats - 2017

Top 10 NZ tech sector sales & marketing stats - 2017

As the sun sets on 2017, you might be finding your news sites and social media feeds inundated with ‘top’ lists; the top 10 movies of the year, the top 10 Google searches, or the top Twitter trends fo

Tracking the tech sector’s ups and downs in 2017

Tracking the tech sector’s ups and downs in 2017

Over the past eight years Market Measures has built a strong body of knowledge, confirmed some assumptions, and disproved others. The ongoing mission of Market Measures is monitor what is going up and

iStart - Productivity bites tech sector

iStart - Productivity bites tech sector

Kiwi technology needs to sell itself smarter to realise its full potential to become the country’s largest export industry, according to the latest Market Measures report. This article was originally

ChannelLife NZ - Kiwi tech needs to 'eat more of its own dog food' & sell smarter

ChannelLife NZ - Kiwi tech needs to 'eat more of its own dog food' & sell smarter

Kiwi technology needs to start selling itself smarter – and realise its full potential - if it wants to become the nation’s largest export industry. This article was originally published on Techday C

Reseller News - Why Kiwi tech needs to sell itself smarter to reach full potential

Reseller News - Why Kiwi tech needs to sell itself smarter to reach full potential

Kiwi tech companies urged to ‘eat more of their own dog food’ when it comes to selling. This article was originally published on Reseller News on 27 November 2017.

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