Market Measures 2018 - insights from the best in tech

Market Measures 2018 - insights from the best in tech

The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.

Why your tech business needs sales enablement now

Why your tech business needs sales enablement now

Sales enablement is defined as the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. This makes the sales job easier, more transparent and more successful.

[PODCAST] Focus and then go, go, go!

[PODCAST] Focus and then go, go, go!

Concentrate Director, Greg Williamson, recently sat down with Rob Kischuk from The Marketing Agency Leadership Podcast to discuss “The Courage to Focus” after presenting on the topic in Boston, at the HubSpot Inbound Conference.

Top 5 new HubSpot features coming out before Christmas

Top 5 new HubSpot features coming out before Christmas

The latest announcements from HubSpot's INBOUND conference.

From funnelling to flywheeling at HubSpot’s global convention

From funnelling to flywheeling at HubSpot’s global convention

The rise of technology in marketing and sales means we have to put greater emphasis on ensuring our customers are successful.

HubSpot's Free Inbound Marketing & Sales Masterclass

HubSpot's Free Inbound Marketing & Sales Masterclass

If you've been thinking about new and innovative ways to grow your business online, then HubSpot's Inbound Marketing & Sales Masterclass event is one you won't want to miss. Auckland, 3 October 2018. Register now.

Is New Zealand's tech sector stacking up?

Is New Zealand's tech sector stacking up?

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

New Zealand tech companies - time to burn your brochures!

New Zealand tech companies - time to burn your brochures!

If you are not participating in the digital part of a buyer's journey you are increasingly invisible. This is especially true for firms selling hi-tech products and services. These workshops will help you be more visible online, and employ digital tactics to attract, nurture and convert sales leads.

Don't let great content go to waste – repurpose it

Don't let great content go to waste – repurpose it

Effective content marketers know how to ‘sweat’ their material for maximum lead generation benefit. If you’ve worked hard to create content that turned out to be engaging, informative, and ultimately

Why more tech businesses are choosing content marketing over traditional methods

Why more tech businesses are choosing content marketing over traditional methods

Why has content marketing become a more effective and popular choice than traditional marketing methods such as print, radio and television? Because Google's the first place that people look when they

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